In October 2020, I published my ideas on tackling the attention economy by reversing the direction of the attention flow (read here).

Social Media capitalizes on the consumption of other’s content, en masse. In SpellBook, you’re consuming your own.

Literally ‘reverse social media’, where algorithms are not designed to make you see as many ads as possible, but instead to promote introspection and clarity into your own soul.

I got to work every night since then, and today I’m happy to present you my first version of the app!

Introducing SpellBook – my jab at the attention monopoly, and a tool to balance out our information diet with personal ideas, thoughts, and decisions, which we hold dear to our hearts.

The app is a fair attempt to combine
Modern UX with Practical Wisdom, while having decentralization and privacy at its beating core.

You don’t want to miss this!
thespellbook.app